Our Story
Our skin. Protecting us, keeping us healthy and looking our best to everyone we meet.
Applying products to care for our skin should be done with care. It is called SkinCare after all. In today’s world, people are more in touch and better educated than ever before with their own health and well-being, and yet, we are still surrounded by trendy scientific buzzwords like ‘must have’ ingredients and hopes that a new skincare brand has your skin's best interest at heart.
And now more than ever, you are allowed to ask questions of the products you apply to your skin and how they work FOR YOU.
Genucel products rely on conclusive research, natural ingredients, and a proprietary base to create products that can truly help make your skin noticeably younger and more radiant.
With products that demonstrate results that you can actually see, ingredients that tackle specific problem areas, proprietary delivery systems that ensure these ingredients go where they need to within the layers of your skin, you can be sure that Genucel is working for your skin.
It’s important to be transparent about our ingredients and educational about our industry. We believe that in skincare, every exciting announcement or statement about an ingredient or result should be backed up immediately by the science, the how… the why… and the ways it can benefit you and your skin.
Calendula
Calendula, a vibrant yellow flower native to the Mediterranean, is packed with antioxidants that help protect the skin. Known for its nourishing properties, Calendula is a key ingredient in our proprietary cream base, making it an essential part of many of our skincare formulations.
Naturally rich in Linoleic Acid, a fatty acid found in the skin’s moisture barrier, Calendula helps maintain healthy moisture levels, promoting healthier-looking skin. It also works synergistically with other active ingredients, enhancing their effectiveness.
Gentle enough for sensitive skin, Calendula is a versatile, natural ingredient that serves as a calming and nourishing foundation for our products.
Vitamin C
Vitamin C is a well-known antioxidant celebrated for its ability to enhance skin appearance. It is commonly used in skincare routines to promote an even skin tone and a brighter, more radiant complexion. However, traditional Vitamin C can lose its potency before fully absorbing into the skin, reducing its effectiveness.
Genucel uses Liposomal Skincare Technology to improve Vitamin C delivery by encapsulating it in lipid layers, helping to protect its strength and enhance absorption. This advanced delivery system supports a radiant, even looking complexion with long-lasting results.
Hyaluronic Acid
Hyaluronic Acid (HA) is a popular skincare ingredient known for its ability to retain moisture, keeping the skin looking hydrated and visibly smooth.
Genucel uses an advanced formula with multi-molecular HA, allowing it to deliver moisture at various skin levels—hydrating the surface while providing deeper, long-lasting hydration. This helps maintain a youthful, radiant complexion with improved skin resilience.
For glowing, hydrated skin, Hyaluronic Acid is a key ingredient to incorporate into your daily skincare routine.
Matrixyl
Matrixyl® is a highly regarded peptide complex in advanced skincare. Known for its ability to promote smoother, more even-looking skin, it’s a top choice in formulations aimed at improving skin appearance and texture.
Genucel’s formula includes Matrixyl® alongside other key ingredients to help support hydration and enhance the skin's natural glow. With consistent use, skin appears refreshed, vibrant, and more youthful-looking.
Malus Domestica Extracts
Malus Domestica, sourced from the rare Swiss apple variety Uttwiler Spätlauber, is a valuable ingredient in skincare. Known for its natural properties, this apple extract is rich in nutrients that help support the skin’s overall appearance.
By incorporating Malus Domestica into our formulations, we help nourish the skin, promoting a more vibrant and refreshed look. This innovative ingredient enhances the effectiveness of other skincare components, contributing to a smoother, more youthful-looking complexion.
The Genucel Difference
Your skin is your first appearance to the world - every single thing applied to it greatly impacts your overall health, appearance, wellness. Genucel is rooted in stripping away all the embellishments like mineral oil, parabens, and pharmaceutical byproducts that are often more harmful than beneficial to your skin. Genucel Skin Care is evidence based with actual results from real customers and goodness of product. The Genucel philosophy towards natural skin care is simple: cultivating the science of beautiful skin.