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The New Jersey Devils have named the natural skincare line, genucel, its Official Skincare Partner. The partnership marks the first in the NHL and professional sports for genucel, whose anti-aging, restorative skin care products are all based on natural ingredients in a one-of-a-kind base shown to help visibly repair, treat, and protect the overall health of skin against aging.

“Our company was born and raised in New Jersey, and we are extremely excited to be partners with Jersey’s Team,” said George Faltaous, CEO Unimed International, parent company of genucel. “Our company has been dedicated to delivering quality skin care products to our customers, and we also have a long standing commitment to charitable programs. As an organization, we focus on empowerment and improving the lives of our employees, customers, and local communities. We are looking forward to expanding our community outreach, while working with the Devils to continue the shared tradition of winning and excellence.”

“We are proud to partner with genucel, a business founded and continuing to operate in New Jersey with an emphasis on natural skincare,” said Adam Cross, Senior Vice President of Partnerships at the New Jersey Devils. “We look forward to driving awareness about the genucel’s natural products and burgeoning men’s skincare line throughout Devils’ passionate fanbase, the NHL and the greater New Jersey metropolitan marketplace.”


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